Our Story
Since 1975
About Us
“Weaving Stories, Preserving Heritage”
Welcome to Zari Kota by Shahrukh, a brand rooted in the rich traditions of Rajasthan, India. Based in the serene town of Kota, Kaithoon, we are proud to represent a community of master weavers who have dedicated their lives to preserving the timeless art of Zari Kota sarees. With each thread, we carry forward a legacy of craftsmanship, creativity, and culture.
At Zari Kota by Shahrukh, we are more than just a brand; we are custodians of an age-old tradition. Our sarees are a perfect blend of the lightweight elegance of Kota Doria fabric and the luxurious sheen of intricate zari work, handwoven with care and precision by skilled artisans. Each saree is a masterpiece, crafted with a deep sense of pride and passion.
Our Mission
To celebrate and promote the artistry of Kota Doria sarees, empowering local weavers while bringing the essence of Rajasthan’s heritage to the world.
Our Vision
To make Zari Kota sarees a symbol of timeless elegance, cherished by generations for their unparalleled beauty and craftsmanship.
Why Choose Us?
Authenticity : Our sarees are handcrafted in Kethun, ensuring each piece reflects the true spirit of Rajasthan.
Quality : We use the finest materials, blending traditional weaving techniques with modern aesthetics.
Empowering Artisans : By supporting our brand, you contribute to sustaining the livelihood of local weavers and preserving their art.
Our Journey
Zari Kota by Shahrukh began with a vision to bring the elegance of Kota Doria sarees to the forefront of fashion. What started as a humble initiative has now grown into a platform that bridges the gap between artisans and connoisseurs of fine textiles. We take pride in being a part of our customers’ most cherished moments, from weddings to festive celebrations.
Explore Our Collection :
Dive into the world of exquisite Zari Kota sarees, where every thread tells a story of heritage and artistry. Whether you’re looking for something traditional or a saree that fits modern aesthetics, we have something special for everyone.
Join us in celebrating the timeless elegance of Zari Kota sarees and be a part of our journey to keep this beautiful tradition alive.
Zari Kota by Shahrukh
_”From the heart of Rajasthan to the world, one weave at a time.”_
Present Days
Zari Kota sarees blend tradition and modernity, evolving with contemporary designs and global appeal. Despite challenges like artisan decline and counterfeit products, they thrive as symbols of sustainable, handwoven luxury. Perfect for traditional and modern wear, these lightweight sarees continue to enchant, preserving Rajasthan’s rich textile heritage in today’s fashion world.
Core Values
1. Heritage Preservation : Upholding the rich tradition of Zari Kota sarees while celebrating Rajasthan’s timeless artistry.
2. Authenticity : Ensuring genuine craftsmanship with every handwoven piece.
3. Empowerment : Supporting local weavers and sustaining their livelihoods.
4. Sustainability : Promoting eco-friendly, handcrafted textiles.
5. Elegance : Delivering sarees that embody grace, sophistication, and cultural richness.
Our Community
At Zari Kota by Shahrukh, we are more than a brand – we are a family of artisans, weavers, and heritage enthusiasts who are passionate about preserving the timeless art of Zari Kota sarees. Rooted in the vibrant town of Kota, Kaithoon, our community is the beating heart of this tradition.
Our skilled weavers bring generations of expertise, weaving each saree with care and precision, blending heritage techniques with contemporary aesthetics. By supporting our community, you are not just buying a saree – you are empowering artisans, sustaining livelihoods, and helping to preserve an age-old craft.
Together, we celebrate culture, creativity, and craftsmanship, sharing Rajasthan’s rich textile heritage with the world.